2018–21
Event · Digital PR · Email
Nightmare Office: When a Videogame Sold Workspace SolutionsUffici da Incubo: quando un videogioco vendeva soluzioni IT
A national multi-city roadshow for IT managers and CIOs, built around an unexpected activation: a videogame satirising the daily frustrations of IT managers. Clients competed, scored, and laughed at situations they recognised. Coverage ran in Wired and trade press. I managed all communications: email marketing, digital PR, media relations, on-site management across cities.
Un roadshow multi-città rivolto a IT manager e CIO, costruito attorno a "Uffici da Incubo", un videogioco che satirizzava le frustrazioni quotidiane degli IT manager. La copertura è uscita su Wired e stampa di settore. Ho gestito tutta la comunicazione: email marketing, digital PR, media relations, gestione in sede.
Event ManagementEmail MarketingDigital PRB2BMulti-city
2021–26
Demand Gen · Automation · EMEA
Building a Demand Engine Across Seven European MarketsCostruire un motore di domanda su sette mercati europei
Downstream marketing lead for a global enterprise SaaS company across Italy, DACH, UK, Ireland, and Benelux. Over four years I built an integrated campaign architecture in Salesforce Marketing Cloud and Oracle Eloqua — consistent structure, adapted locally. Result: 300% YoY growth in qualified leads and a 35% increase in MQLs.
Marketing downstream per un'azienda SaaS enterprise globale su sette mercati europei. Ho costruito e iterato un'architettura di campagna integrata in Salesforce Marketing Cloud e Oracle Eloqua. Risultato: +300% YoY nei lead qualificati, +35% negli MQL.
Salesforce MCOracle EloquaDemand GenBudget MgmtEMEA
2024–26
AI · LLM · Innovation
Teaching a Machine to Write Like the BrandInsegnare a una macchina a scrivere come il brand
For an enterprise SaaS marketing innovation project, I contributed to an LLM-based content agent producing on-brand landing pages and emails at scale. My contribution: building the knowledge base — brand voice, personas, positioning, messaging hierarchy, compliance — and writing the instruction prompts. Translating implicit editorial judgment into explicit, testable rules a language model can follow consistently.
Per un progetto di innovazione marketing, ho contribuito a un agente LLM per la produzione di asset on-brand in scala. Il mio contributo: costruire la knowledge base (brand voice, personas, positioning, compliance) e scrivere i prompt di istruzione. Tradurre il giudizio editoriale implicito in regole esplicite e testabili.
LLM / PromptingKnowledge ArchitectureBrand VoiceAI Tools
